SOUTH KOREA. Shinsegae Duty Free last week opened a redesigned boutique for high-end Swiss watchmaking brand Jaeger-LeCoultre in the retailer’s flagship Myeong-dong, Seoul store.
The revamped boutique, inaugurated on 5 July, encourages customers to experience the brand’s long history, renowned technical capabilities and distinctive designs. Shinsegae Duty Free described the ambience as “a seamless luxury experience from shop entrance to sales floor”.
Jaeger-LeCoultre, which boasts a 186-year history, is known as the ‘Grande Maison’.
Shinsegae Duty Free said that the brand’s heritage and image had been maintained from the shop’s entrance through its interior “so consumers can feel as if they are being guided into the Grande Maison”. A small, modern façade is designed to make the products stand out. A video shows Jaeger-LeCoultre’s complex watch-making process.
Jaeger-LeCoultre, which boasts a 186-year history, is known as the ‘Grande Maison’.
Shinsegae Duty Free’s Myeong-dong Jaeger-LeCoultre boutique also boasts the high-end watchmaking collection, Rendez-vous Tourbillon. This eye-catching watch features brilliant cut diamonds and a mother-of-pearl dial to reflect a rainbow of colours which complements the charm of its pink gold hue.
A Shinsegae Duty Free representative said, “Shinsegae Duty Free continues to expand its global luxury brand line-up with the construction of this unique shop. The 8th and 9th floors of our Myeong-dong location are established as a hall for luxury brands worldwide.
“We strive to become a single duty free shop where customers can personally experience the value of various luxury brands in Seoul.”
