Smashbox invites consumers to make their beauty Wish come true

US. Smashbox Cosmetics has unveiled its Wish Holiday Collection for 2010. As with last year’s line, for each purchase, the brand will donate US$1 (up to US$25,000) to the Children’s Miracle Network, a non-profit organisation that provides medical care, life-saving research and education for sick and injured children.

Each sale from Smashbox’s Wish Holiday Collection 2010 will benefit The Children’s Miracle Network


The collection offers limited-edition sets (representing significant value savings) of fun, festive colours for the lips, eyes and face.

Wish List (US$49/value US$108) contains essential beauty wish list items to get consumers party perfect, according to Smashbox. The set includes a travel-size Photo Finish Foundation Primer, a Photo Op Under Eye Brightener, a Jet Set Waterproof Eye Liner in Midnight Black, Fusion Soft Lights in Baked Stardust and the new O-Gloss Gold.

The Eye Wish Palette (US$45/value US$243) is an eye kit that allows consumers to create a wide variety of different looks, aided by the included Get-The-Look guide. The set contains 12 eye shadows, four cream eye liners, a mini Photo Finish Lid Primer and a Mini Lash DNA Mascara. The products are presented in a luxe compact that doubles as a keepsake box.

Wish For The Perfect Primers (US$39/US$72) features Smashbox’s best-selling, skin-perfecting Photo Finish favourites, to create a flawless Holiday complexion. It contains a full-size Photo Finish Foundation Primer and Photo Finish Lid Primer, plus a travel-size Photo Finish Targeted Pore & Line Primer.

Wish For The Perfect Pout (US$29/value US$96) is a set of six glosses in best-selling shades and exclusive Holiday colours. Lastly, Wish For The Perfect Pencils (US$16/value US$50) contains four Limitless Eye Liners, which are claimed to stay put for up to eight hours. The shades can be worn individually, or layered to create a unique look.

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