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Sales record: Sobieski Vodka reached 1,000,000 cases sold in 2011 |
Sobieski Vodka has reached the million-case mark in fiscal 2011 in the US after only four years in the market, reported Imperial Brands Inc, Sobieski’s Florida‐based importer and marketer.
Imperial Brands is the US subsidiary of Belvédère SA, owner of the Sobieski Vodka brand.
The pace of Sobieski Vodka’s growth to the million‐case milestone beat the previous record in the US by more than three years, the company reported.
“Our vision from day one was bold – to be the vodka brand to reach one million cases faster than any other in history,” said Imperial Brands Inc President and Chief Executive Officer Chester Brandes. “Thanks to the commitment and effort of a great team at Imperial Brands, I am proud to announce that we have accomplished this ambitious objective.”
Belvédère Group Chairman and Chief Executive Officer Krzysztof Trylinski added: “We are now looking to continue this record growth in international markets as well, including Europe and South America, as well as in global travel retail.”
Belvédère Duty Free Sales Director Torben V Andersen said: “It is very important for us to recognise this extraordinary achievement of reaching sales of one million cases in only four short years, especially since it takes place in the world’s most important vodka market.
“This pace of growth clearly illustrates how seriously the marketplace is accepting the Sobieski brand, and allows the year to begin on an extremely positive note for international growth.”
Launched in the US in January 2007, Sobieski Vodka has branded itself through its “˜Truth in Vodka’ campaign. The goal of the campaign is to show consumers “that high‐quality, premium vodka does not require an extravagant production process or cost a king’s ransom”.
Joining Sobieski in support of the Truth in Vodka campaign is Hollywood actor and Sobieski part‐owner, Bruce Willis. The action superstar has been featured in a variety of “˜webisodes’ alongside Trylinski, poking fun at the marketing gimmicks and trendiness of other vodka brands.
Most recently, Sobieski Vodka teamed up with Willis to support the Fisher House Foundation, a public‐private partnership that assists US military and their families. Sobieski has committed to donating a minimum of US$250,000 to the Foundation through September 2012 from proceeds of bottle sales and private fundraising events.
The Sobieski Vodka portfolio, including three new flavours launched in October 2011 – Espresso, Cynamon and Bizon Grass – are available in the US and globally.
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