Austrian Jewellery brand Swarovski is celebrating ‘infinite love’ with its new Valentine’s Day Collection.
The range offers a contemporary twist to classic Valentine’s Day motifs such as the infinity symbol and love hearts. It is now available in worldwide travel retail.
Highlights include the new Infinity Collection, which features a combined gold metal and sparkling Swarovski pavé finish; and the Lifelong Heart Collection which features interlocking dual-toned jewellery in asymmetrical designs.
“Love is the energy of life. During the most romantic time of the year, we wanted to show how illuminating this energy can be, making people feel more brilliant, brighter and loved” — Swarovski Creative Director Nathalie Cohen
Swarovski has also extended its ‘Sparkling Dance Collection’, ‘Remix Collection’ and ‘Attract Soulmates’ lines to mark Valentine’s Day.
A colourful crystal pavé rainbow, a ladybird in flight, and a lucky cat are some of the new additions to the brand’s Sparkling Dance Collection; while a minimalist twin crystal necklace has been added to the popular Attract Soulmates range.
Meanwhile, the Remix Collection — which offers a unique clasp system — allows customers to mix and match their Swarovski jewellery pieces.
The jewellery brand has also introduced new colourways to its popular Bella Earrings design: silk crystal and clear crystal. It has also launched a new rose-tinted colourway for its Crystal Frost Timepiece which is adorned with 178 Swarovski crystals.
The collection is supported by a digital-first campaign, which represents the first chapter of Swarovski’s Spring Collection. The campaign features a spiral staircase which turns into a lighthouse, thus bringing the Infinite love jewellery pieces to life. It invites customers to celebrate their #InfiniteSpark and shine a light on modern-day romantic symbols.
Speaking about the inspiration behind the new collection, Swarovski Creative Director Nathalie Cohen said: “Love is the energy of life. During the most romantic time of the year, we wanted to show how illuminating this energy can be, making people feel more brilliant, brighter and loved. We’ve transformed iconic symbols into stylish pieces designed to capture hearts around the world.”
As reported, Swarovski is celebrating its 125th anniversary this year.
