SWITZERLAND. Swiss chocolate company Maestrani has partnered with Lagardère Travel Retail Switzerland to launch a Munz Ladybird activation at Geneva Airport.
The experience combines product discovery and tasting with playful elements designed to engage travellers of all ages.
The centrepiece is a Microlino electric vehicle decorated in the distinctive design of the Munz Ladybird, which the brand describes as a Swiss symbol of good luck.
Travellers can sit in the Munz Ladybird Microlino and take souvenir photographs.
They can can also try their hand at a grabber machine to win a Munz chocolate Ladybird, adding an element of gamification to the experience.
Afterwards, visitors can sample a selection of Munz and Maestrani products, including Swiss chocolate brand Avelines.
The colourful campaign combines on Munz’s Swiss chocolate heritage, Geneva Airport’s position as a key international gateway and Lagardère Travel Retail Switzerland’s expertise in delivering traveller-focused retail experiences, Maestrani said.
Maestrani Senior Key Account & Business Development Manager Travel Retail Faozia Math Ly Roun commented, “The Munz Ladybird has been bringing a little happiness and good luck to people in Switzerland for generations.
“Together with Geneva Airport and Lagardère Travel Retail Switzerland, we can now share that feeling with travellers from all over the world – combining Swiss chocolate, playfulness and an experience they can take with them long after their journey continues.” ✈
