GERMANY. In this edition of The Moodie View we examine the creation of the Heinemann Duty Free brand, and its execution at Frankfurt Airport. Peter Marshall of Marshall Arts speaks to Gebr Heinemann Co-owner Gunnar Heinemann, Member of the Board Raoul Spanger and Fraport AG Executive Vice President, Retail & Properties Karl-Heinz Dietrich.
The video looks at the principles behind the Heinemann Duty Free brand’s development, plus we walk through the Frankfurt store to learn more about the store design and about how the retailer is planning to entice, surprise and excite the consumer.
The video was produced by Marshall Arts and the extended version appears on a DVD attached to the latest (May) issue of The Moodie Report.
Defining the Heinemann brand: The Moodie View charts the evolution of the German travel retailer |
