SOUTH KOREA. The Shilla Duty Free has exclusively introduced a miniature version of Aveda’s bestselling Paddle Brush at its counters in South Korea and Singapore for April.
The Aveda Mini Paddle Brush, priced at US$31, comes in a smaller, more compact size than the original, making it suitable for the travel channel, said the retailer. The brush reduces stress to the hair and scalp during blow-drying and styling.
The Estée Lauder Companies Senior Vice President & General Manager, Travel Retail Worldwide Karen Housman said: “As frequent travellers ourselves, we understand the toll that travelling can take on your beauty regimen. We’re delighted to launch a travel-friendly version of our bestselling Paddle Brush with our partner, The Shilla Duty Free.”
“The Shilla Duty Free is proud to launch the new Aveda Mini Paddle Brush – a product we are confident will speak to our travel-savvy customers,” said The Shilla Duty Free, Executive Vice President Young Hoon Kim. “Strategic partnerships such as these are in line with our mission to curate fresh offerings that elevate the travel retail experience.”
