The White Company makes travel retail debut at London St Pancras

The White Company’s new store at St Pancras marks the lifestyle brand’s debut in travel retail

UK. Gifts and lifestyle retailer The White Company opened a store at London St Pancras International railway station last week, marking the brand’s debut in the travel retail sector. The 570sq ft (53sq m) outlet, which began trading on October 21, is located in The Arcade shopping centre at St Pancras, owned by station operator HS1 Ltd.

The White Company offers items for adults and children, including an extensive selection of Christmas gifts. Among the assortment at St Pancras are sterling silver photoframes, cashmere socks, soft toys, towelling robes and scented candles. The store also offers The White Company’s selection of signature fragrances alongside the Noir bath & body range.

The White Company Retail Director Gary Temprell said: “We are delighted that our new opening at St. Pancras International has not only been an immediate success but has also given us an exciting entry into the travel retail channel. I’m sure that the new White Company store is set to become an essential stopover for users of St. Pancras International and we are particularly confident that the product range on offer, specially selected for the station’s strong ABC1 traffic profile, will delight travellers and station visitors alike.”

HS1 Ltd Head of Revenue Generation Wendy Spinks added: “The White Company has become one of the UK’s most trusted and revered lifestyle retailers and we are delighted that they have selected St. Pancras International for their entry into travel retail. The station offers a stunningly stylish setting complemented by an exceptionally strong user profile among our 40 million visitors each year, which makes this busy location ideally matched to the company’s unique character and broad appeal.”

HS1 Ltd owns four international railway stations in southern England: St Pancras, Ebbsfleet, Stratford and Ashford. The company is set to play a key role in transporting visitors to the Olympic Games in London next year, and will operate the Javelin service between St Pancras, the Olympic Park and Stratford International.

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