UK. Travel hospitality operator TRG Concessions will bring the Wagamama brand to motorway service stations in England for the first time through two restaurants at Extra MSA’s Beaconsfield Services on the M40 and Cobham Services on the M25.
The openings, scheduled for the coming months, mark the latest expansion of the long-standing partnership between TRGC and Wagamama, a specialist in pan-Asian cuisine.
An opening at Birmingham Airport is also planned for this summer, which will further strengthen the brand’s presence across UK travel hubs.
The motorway launches follow the recent debut of the Wagamama ‘on the move’ concept at Heathrow Terminal 5, a premium grab-and-go format developed for airport travellers.
TRGC said the latest developments also come ahead of its integration into Areas (see our story here), under which it will continue to operate and expand the Wagamama brand across UK travel locations while benefiting from the group’s international network and portfolio.
TRGC Chief Executive Jonathan Knight said: “We’re incredibly excited to be bringing wagamama to motorway services for the first time, marking another important milestone in our long-standing partnership with the brand.
“As we prepare for next chapter with Areas, we’re looking forward to building on that momentum and continuing to grow wagamama across UK travel hubs, bringing high-quality, experience-led dining concepts to travellers, wherever their journey takes them.”
Wagamama SVP Franchise + Partnerships International Francisco Neves commented: “As more guests look for fresh, high quality food while travelling, these new locations allow us to introduce the Wagamama experience to even more people on the move.
“Alongside the recent launch of our ‘on the move’ proposition at Heathrow Terminal 5, these openings represent an exciting step in making Wagamama more accessible wherever our guests are travelling.”
Extra MSA CEO Tom Dobson said: “As part of our ‘Extra Mile’ commitment, we’re focused on continually raising the bar for the motorway experience by introducing exciting, high-quality food and drink brands to the network.
“Wagamama is a standout addition, and these latest openings reflect the strength of that vision. We’re grateful to TRGC for its support in bringing these sites forward, helping us to further enhance our offer and give customers access to restaurant-quality dining while on the move.” 
