Luggage and lifestyle brand Tumi has revealed the Alpha X and Alpha Hybrid collections as part of its Fall 2023 ‘Essentially Beautiful’ campaign.
According to the brand, the new collections “re-establish Tumi’s brand DNA”, highlighting Alpha – one of the company’s most well-known lines – “through a new lens”. The Essentially Beautiful campaign underlines Tumi’s product innovations, materials and patented designs.
Alpha X is described as Tumi’s strongest softside collection to date, featuring PX6, a new ultra-durable fabric which combines strength with thermal stability.
Tumi’s Alpha Hybrid collection includes packing cases with the X-Brace 45 handle, an aircraft-grade aluminium telescoping system and dual recess wheels. Its hardside designs combine Tumi’s FXT Ballistic Nylon with a polycarbonate shell to offer lighter, ultra-durable pieces.
Tumi Creative Director Victor Sanz said: “We are continuously propelling and evolving ourselves and our collections forward, crafting high-performing products that not only meet but exceed the needs of our customers.
“The Alpha X collection not only serves as a testament to our unwavering dedication to precision and detail but also exemplifies our tireless quest for enduring quality and longevity, adding to our cornerstone collection Alpha that our travellers can constantly depend on.”
The Essentially Beautiful campaign also features Tumi’s Tegra-Lite collection, which focuses on strength and high performance.
Note. Look out for The Moodie Davitt Report Chairman Martin Moodie’s upcoming interview with Hong Kong-based, Tumi Vice President APAC & Middle East Adam Hershman. 
