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DuChalet Chocolate Liqueur is a Swiss speciality |
GERMANY. German spirits producer Underberg AG is preparing to launch an array of new liquor products at TFWA World Exhibition this October (Stand number: Red Village, K19).
This year, Underberg is also presenting its products in a hospitality suite at the Hotel Gray d’Albion in Cannes.
Underberg Gift Tin 2011 – Austria Edition
Underberg is inspired by Austria for its 2011 Underberg Gift Tin collection, whose motto is “A culinary trip around the world”. The collection has a different theme each year. Four motifs on the tin show Vienna, Salzburg, St Wolfgang and Tirol.
The tin is made from high-quality embossed metal and features seven-colour offset printing. Filled with 12 bottles of the Underberg herbal digestif, the product is designed to be a collectors’ item or a gift.
Underberg loyalty scheme boosted
As part of its TOPS&MORE loyalty campaign, consumers have been able to exchange collected bottle-tops for gifts from the Underberg Collection. The number of tops sent in has risen every year, according to the firm. Now, the company has guaranteed redemption until 31 December 2015.
The rules for participation and loyalty cards for sending in the bottle-tops are enclosed in the Duty Free 5- and 25-bottle Underberg packages as well in all other pack sizes.
The company has produced a new publication, the Underberg Post, which is designed to keep collectors informed with the latest news from the loyalty campaign. It can also be found at www.underberg.com.
PITÚ – Caipimax Turbo
Underberg will also unveil at the Cannes exhibition a new machine called PITÚ CAIPIMAX Turbo, which has been developed to prepare PITÚrinha, a premium Caipirinha cocktail containing PITÚ (the Brazilian spirit distilled from pure sugar cane juice).
The machine cuts the lime into eight pieces in one go and pestles them. Storage space for the limes is provided and an ice box is included. There is an extra shelf for the PITÚ bottle and the sugar dispenser, as well as a bottle opener.
The machine can be seen in action on Underberg’s stand in Cannes.
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New Amarula gift tin for the winter season |
Hot new SILLA El Fuerte liqueur
Described as “a hot-shot among liqueurs”, SILLA El Fuerte has a flame-look cap design. It is based on original tequila from the Jalisco region and spiced with one of the hottest chillis, the Habañero. The taste is said to be first sweet and then spicily hot. The 19%abv product is best enjoyed as a shot at room temperature, but also ice cold, to reduce the hotness, the company said.
Dettling – world-class kirsch distillery
Based in Switzerland, Arnold Dettling has been named the best cherry brandy distillery in the world. At the World Spirits Award 2010 Dettling won the World Class Distillery Award for the fourth time.
DuChalet Chocolate Liqueur
DuChalet Chocolate Liqueur is a Swiss speciality made from Swiss chocolate, refined with Dettling kirsch (cherry brandy) and presented in an attractive bottle with golden labels.
DuChalet Chocolate can be enjoyed straight or on ice, and it can also be served on ice cream or in cocktails.
DuChalet Café Liqueur
DuChalet Café Liqueur is made from freshly-ground, strong-flavoured coffee beans. Rounded with the finest alcohol it becomes a velvety liqueur that can be enjoyed on any occasion, either straight or on the rocks. It also complements many desserts.
Schlumberger Gold
Presented in a glossy new bottle and golden in colour, Schlumberger Gold is the latest striking creation from Austria’s House of Schlumberger for the premium sparkling wine market.
A special feature of the new dry Schlumberger is its premium golden sleeve, which is said to offer light protection due to its high-class sleeve technology.
The product has an elegant fragrance with a note of apple and elderberry, making Schlumberger Gold dry and fine, aromatic and stimulating, with an elegant acerbity, according to Underberg.
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DuChalet Café Liqueur is made with strong coffee beans |
Schlumberger Gold follows the success of Schlumberger White Secco. Only Austrian grapes are used for Schlumberger Gold, and they are processed in the méthode traditionelle. Like the other products from the House of Schlumberger, Schlumberger Gold has a very low histamine content.
The Schlumberger family includes Sparkling Brut, White Secco, Gold and Rosé.
Distell celebrates with Amarula
Distell, commemorating its tenth anniversary this year following the merger of Distillers Corporation and Stellenbosch Farmers’ Winery in 2000, is celebrating with the news that its flagship, Amarula, has been ranked as one of the world’s fastest-growing spirit brands by Drinks International. Data for the listing is researched by Euromonitor International and covers sales for the 2009 calendar year.
Dubbed the “Spirit of Africa”, which has also been accorded Superbrand status by the Superbrand Council of South Africa, Amarula is featured on the 2010 Drinks International Millionaire’s List, which ranks the world’s biggest-selling spirit brands. Amarula appears as the seventh biggest liqueur on the list and is one of only two to have recorded growth during the peak of the global recession. It also occupies 86th position on the 2010 Impact Databank World’s Top 100 Premium Spirits Brands. Amarula now sells in 103 countries.
Also appearing on the Top 100 list is Klipdrift Export, ranked 99th. This is the first time the brand has featured on the list.
Commenting on the news, Dr Caroline Snyman, who heads Distell’s spirits business division, said: “It is extremely gratifying that these two brands performed so well, especially during a time of great economic turbulence, when internationally the spirits segment as a whole, has been suffering from declining consumer spend.”
She added that Amarula was continuing to expand sales, with double-digit year-on-year volume growth recorded for the 12 months to July 2010.
Amarula World Cup promotion
“In terms of an agreement with the organisers of the 2010 World Cup, Amarula has been permitted to carry the official tournament branding to mark the event until the end of this year. This has certainly helped to advance Amarula’s global profile but even in countries where there is no overt link with soccer, sales have been growing.”
Snyman said sales were particularly pleasing in South Africa, Germany, Spain, Switzerland, the US, Latin America, Asia Pacific and the international duty free channel.
During the World Cup period several secondary points of sale were created to encourage passengers to
take a break, a branded soccer table were set up and trained brand ambassadors were on hand to serve Amarula.
The inviting character of this promotion and the limited-edition Amarula FIFA bottle garnered very positive responses from passengers, Underberg said. Sampling convinced the majority of guests to go directly to the shop and buy a bottle of Amarula, it added.
Amarula has been given a new special pack for the winter season, which will be launched in October. The Amarula gift tin is designed as a Christmas gift.
For details, contact Underberg AG, Industriestrasse 31, CH 8305, Dietlikon/Zurich, Switzerland, tel: +41 44 805 18 11, fax: +41 44 805 18 00 or e-mail international@underberg.com Visit www.underberg.com
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