MALAYSIA. Swiss Watch Gallery has celebrated the opening of a newly designed flagship boutique for IWC Schaffhausen in Kuala Lumpur’s luxury shopping mall, Pavilion, with a special exhibition.
The Pilot’s Watch Exhibition celebrates the Swiss watch manufacturer’s history of engineering Pilot’s Watches by showcasing historical timepieces that have made their mark on the world of aviation.
The exhibition is running until 9 July and coincides with the re-opening of the boutique for IWC Schaffhausen in the luxury mall by Valiram-owned Swiss Watch Gallery. The 66sq m store is the first in Malaysia and the third in Southeast Asia to implement the watch brand’s global boutique design concept by bringing the heritage of the six IWC families – Pilot’s Watches, Portugieser, Portofino, Da Vincci, Aquatimer and Ingenieur – to life.
Valiram Executive Director Ashvin Valiram said: “The newly revamped and relocated IWC boutique marks a landmark moment for Swiss Watch Gallery, continuing and further consolidating the amazing partnership we have had since we opened the first and only standalone IWC boutique in Malaysia.
“We are indeed proud to co-host this one-of-a-kind exhibition in conjunction with the official opening of the flagship boutique. This is the first time Swiss Watch Gallery is having an exhibition of this magnitude dedicated to a single brand and it’s our honour to do this with IWC.”
IWC SEA Managing Director Stanislas Rambaud added: “We are constantly rethinking ways to enrich overall visitor experience within our boutiques for returning clients, as well as those discovering our brand for the first time. The timely relocation and revamp of our flagship boutique is an exemplary showcase of that commitment.”
