DENMARK. Leading specialty retailer of lingerie and beauty products, Victoria’s Secret, is poised to open its first Beauty & Accessories store at Copenhagen Airport Terminal 2, in partnership with Agora Trading.
The new store is scheduled to open on 18 October. A second is set to follow in Terminal 3 later this month.
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The new stores at Copenhagen Airport will offer an assortment of best-selling Victoria’s Secret beauty products and fragrances |
The T2 store will offer an assortment of best-selling Victoria’s Secret beauty products, including the FiFi Award-winning prestige fragrance Victoria’s Secret Bombshell, and the newest fragrance Body By Victoria, in addition to the popular VS Fantasies body care range.
The store will also offer a unique accessories collection which is exclusive to the Beauty & Accessories concept stores. Described as perfect for self-consumption or gift-giving, the range includes Victoria’s Secret branded cosmetic cases, multi-use fashion bags, luxe small leather goods and high-tech, high-style business accessories and luggage. Other items include travel wallets and passport covers in an array of colours and finishes.
A limited assortment of glamour and cotton panties will also be available in a range of styles, colours and prints.
The design of the Copenhagen airport stores is described as contemporary and glamorous, with a modern, dynamic storefront. The interior features black cherry fixtures, lit focal walls, a gallery of black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage.
“Copenhagen Airport aims to deliver unique shopping experiences to our 22 million annual passengers,” noted Copenhagen Airports Vice President Sales and Marketing Carsten Nørland. “Presenting the first two Victoria’s Secret Beauty and Accessories stores in Scandinavia is very much in line with this strategy. Victoria’s Secret is a perfect match for the airport’s shop and brand mix and a strong global brand that will definitely appeal to both Danish and international travellers.”
MORE ABOUT AGORA TRADING
Agora Trading is a privately-held retail company which operates in domestic and travel retail locations. The company is Limited Brands’ partner for its international development in a wide geographical territory and is currently focused on opening and operating retail boutiques in leading international airports.
