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The new Victoria’s Secret Beauty & Accessories store offers a range of beauty products and accessories designed for the modern jetsetter |
Leading lingerie and beauty retailer Victoria’s Secret has opened a new Beauty & Accessories store in Los Angeles International Airport’s Tom Bradley International Terminal (LAX TBIT), in partnership with Hudson Group.
The new store will offer a range of beauty products and accessories designed for the modern jetsetter, Hudson Group said.
Among the beauty range will be prestige fragrances such as the FiFi award-winning Victoria’s Secret Bombshell and Sexy Little Things Noir Tease, newly launched collections such as Victoria, and popular items including VS Fantasies. Lip glosses and body care products will also be available.
The new location will also feature a range of accessories such as branded cosmetic cases and fashion bags in the latest seasonal colours, passport holders, phone wallets, travel adaptors, headphones, plus smart phone and tablet accessories. Scarves, sunglasses and underwear complete the assortment.
The store is described as having a “modern façade and dynamic storefront”, with an interior featuring black-cherry fixtures and eye-catching focal walls.
The store will also showcase both its brand identity and range of products with a gallery of black and white images and a video wall that broadcasts footage of the Victoria’s Secret Angels.
Hudson Group President & CEO Joe DiDomizio: “Our new LAX Bradley West stores best demonstrate the company’s strength as a complete travel retail operator: from the very best travel essentials concept (Hudson) to many worldwide luxury brands, including Victoria’s Secret.
“For that we can thank the growing reputation of our marketing and merchandising team, and the support of our parent company, Dufry. We are also grateful to our local Los Angeles business partners that are part of the joint venture that operates these stores.”
In addition to this new store at TBIT, Hudson operates Victoria’s Secret stores in JFK Terminal 1 and Vancouver International Airport. A new outlet is scheduled to open early next month in JFK Terminal 4, with other locations to follow in 2014.
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