 |
Parfums Yves Saint Laurent dares consumers to sample the Shocking new version of Elle |
FRANCE. Parfums Yves Saint Laurent (YSL) has updated its flagship Elle feminine fragrance with a new version, Elle Shocking. It began rolling out in travel retail earlier this month.
The new edt follows on from the Elle Eau de Parfum and Elle Eau de Parfum Intense concentrations, and is said to “open a new chapter of the Yves Saint Laurent femininity”.
The juice features top notes of mandarin, ginger, peony, freesia and jasmine, atop a floral heart accented with raspberry. The dry-down includes musk, cedar and patchouli.
The Elle Shocking flacon is a reworked, lighter fuchsia shade of the original, topped with a gold-coloured cap.
The advertising visual incorporates a number of key YSL identifiers, including a model clad in an unbuttoned version of the classic “le smoking” tuxedo. The entwined Cassandra motif is displayed “graffiti-style” in the background.
YSL Shocking is available as a 50ml and 90ml edt spray, priced in travel retail at around €60 and €82, respectively.
MORE STORIES ON YVES SAINT LAURENT
Yves Saint Laurent takes L’Homme nocturnal – 18/05/09
Yves Saint Laurent gets inspired by Africa – 02/03/09
YSL whisks Baby Doll away on fragrant Honeymoon – 05/02/09
YSL brightens make-up offer with vibrant Spring Look – 26/01/09
[comments]
