Retail Promotions
Shinsegae Duty Free rides K-wave momentum as landmark BTS concert fuels sales surge
After a +120% BTS-related sales surge over the first three weeks of March, the store anticipates stronger April engagement ahead of Big Bang’s Coachella performance, supported by rising demand for G-Dragon merchandise.
The title ‘Brimming with the World's Best’ summed up the heady and ambitious spirit of the cdf Member Carnival held at the Shanghai Exhibition Center on 28-29 March.
After a +120% BTS-related sales surge over the first three weeks of March, the store anticipates stronger April engagement ahead of Big Bang’s Coachella performance, supported by rising demand for G-Dragon merchandise.
The campaign features seasonal, interactive elements and is running at Paris Charles de Gaulle, Amsterdam Schiphol and Dublin airports in partnership with Lagardère Travel Retail and ARI.
The event took place during the CDF Member Carnival at Shanghai Exhibition Center and marks the third stop on the concept’s ‘City Whisky Journey’.
A high-profile International Shoppes activation at JFK Terminal 1 (April–June) builds on the success of the DFS Group activation in Terminal 4, with further activations planned later in the year.
Themed ‘Beauty in the Air’, the multi-sensory concept turns the space into a travel retail-inspired environment, where visitors can explore different scents, enjoy express makeovers and discover beauty essentials through an array of interactive stations.
The campaign, delivered by design agency Emerald House Associates, underlines the evolving role of visual merchandising in travel retail, moving beyond traditional displays and towards immersive, experience-led brand environments.
Our latest selection of images come on location from Mumbai as Ospree Duty Free marked its second anniversary in vibrant style on Tuesday. UPDATED with video highlights.
Through a combination of in-airport activations and product innovation at the Summit of the Americas, Ferrero Travel Market aims to accelerate category growth in the region.
“The Reese’s Oreo Cup offers our retail partners a proven platform to drive traffic, strengthen conversion and unlock incremental growth across the region,” says The Hershey Company Commercial Lead Americas Melissa Benner.
Marking their retail debut, the already fur-nomenally popular bears will be available from 25 March at £27.99 (US$37) each.
The limited-edition release is capped at 192 bottles, and will be available for a recommended retail price of INR14,950 (US$159) per 70cl at the retailer’s departures store in Kempegowda International Airport Terminal 2.












