Paul John whisky of India strengthened its position in China with a high-profile presence at the Whisky L! 2026 in Shanghai on 14-16 August.
The event was especially notable for Paul John’s first-ever launch of a single cask, cask-strength, limited-edition, collectors’ single malt in China.
Paul John is represented in travel retail by Hyderabad-based businessman Rajesh Panda’s SAI RP Enterprises, which specialises in bringing Indian wines and spirits to the channel.
Through SAI RP Enterprises, the brand is served in China by Shenzhen Longman Import & Export Company.
Consulate General of India Shri Pratik Mathur inaugurated the Paul John booth within the largest-ever India Pavilion at the 18th edition of the high-profile exhibition.
He expressed happiness and pride at the participation of the renowned Indian single malt brand in one of China’s premier drinks exhibitions and lauded the balanced trade and investment opportunities China and India offer.
Mathur noted that Paul John single malts have won more than 380 global awards and enjoy a presence in over 45 countries, including China.
At a Buyers2Sellers meeting attended by nearly 200 Chinese distributors, Mathur cited the Hindu saying ‘Pardes Mein Sarvpratham Swadeshi (परदेस में सर्वप्रथम् स्वदेशी) – loosely translated as ‘Indigenous products first and foremost even in foreign lands’.
The Consulate General highlighted the timing of this year’s Whisky L!, which coincided with the 80th anniversary of Indian independence (celebrated on 15 August during the exhibition), saying it showcased the country’s commitment to bringing exceptional Indian products to the world.
“The overwhelming response at the India Pavilion stands as a testament to India’s craftsmanship and the global acclaim for our products,” said Panda. ✈
