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(Above) Egyptair Duty Free Shops Chairman Captain Tawfik Assy (left) and Vice President Duty Free Shops Abdel Kader Katamish (right) at the customer service desk set up for the campaign; (below) the promotion has added brightness and colour to the retailer’s stores |
EGYPT. EgyptAir Duty Free Shops has launched its first ‘Spend “˜n’ Win’ summer promotional campaign at Cairo International Airport Terminal One, offering prizes to a total value of US$50,000. Individual prizes range from US$100 to US$1,000.
Throughout the campaign, which runs to 15 September, shoppers receive one scratch card for every US$100 spent in the shops.
The shops have been decorated with bright banners whose graphics show colourful summer scenes. The objective is to create a more inviting shopping atmosphere and to increase spend per head.
Aer Rianta International-Middle East has a management consultancy contract to operate the shops in partnership with EgyptAir. General Manager Michael Cashin told The Moodie Report: “Initial reaction from customers has been great. In the first ten days of the campaign 14 winners have been delighted to collect their prizes.”
MORE STORIES ON EGYPTAIR DUTY FREE SHOPS
Iain Harrison and Cian O’Sullivan strengthen Aer Rianta International-Middle East team – 28/06/07
Egyptair Duty Free signs eight-year exclusive duty free deal at Cairo T3 – 23/11/06
Dufry and Egyptair awarded hotly-contested duty free tenders at Sharm el Sheikh Airport – 30/03/06
Egyptair Tourism & Duty Free Shops appoints Abdul Kader Katamish as new Vice President – 30/08/05
Egyptair and Aer Rianta International-Middle East sign pioneering duty free deal in Egypt – 06/07/04
