ITALY. Fashion house Valentino has ended its fragrance licensing agreement with Unilever Cosmetics International (UCI), which began back in the 1980s. The move is part of a wider strategy of renegotiating all licences, which Valentino began to implement following its acquisition by the Marzotto Group in 2002.
The partnership produced a clutch of fragrances including Valentino, Very Valentino, Vendetta and Valentino Gold.
It is not clear at this stage whether Valentino will seek a different licencee or take its beauty business in-house.
