Paco Rabanne has released the new advertising campaign and film for feminine fragrance Lady Million.
In the new film, directed by Alexandre Courtès, Lady Million reveals a new facet of her personality. The “provocative and playful femme fatale” shatters the obstacles that separate her from the object she desperately desires – the precious, scintillating diamond that holds the Eau de Parfum.
Lady Million is played by Czech model Hana Jirickova, who sets the tone with the catchy rhythm of her choreography and signature snapping of her fingers.
“Provocative and glamorous, Lady Million gets everything she wants,” says the company. “With a snap of her fingers, the whole world falls at her feet.”
Jirickova appears in a mini mesh metal dress, iconic of the Paco Rabanne House: a tube cut inspired by the dress worn by Jane Birkin in the 1970s.
NOTES : Lady Million Eau de Parfum embodies an olfactory signature composed by three masters of the perfume world: Anne Flipo, Béatrice Piquet and Dominique Ropion.
The woody floral fragrance is encased in a bottle inspired by the famous Regent diamond (owned by the French state and on display in the Louvre) and designed by Noé Duchaufour-Lawrance, exemplifying “extravagance, glamour and fantasies”.
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