UK/UAE. UK in-store retail marketing group Valley has extended its network to the UAE through an investment in Craftsman, a specialist in the design, manufacture and installation of stores and promotional displays within travel retail.
Craftsman operates in the Middle East, South and West Africa and Europe.
Valley boasts over 130 years’ experience in the temporary and permanent point of sale sector.
Its line-up of brand collaborations includes Levi’s, Nikon, Unilever, William Grant & Sons and L’Oréal Paris. According to Valley, it was the first UK licence holder for the use of QR codes in retail, delivered the international retail launch of Jurassic Park and has collaborated with Mars for over two decades.
The group said Craftsman will further its mission to support brands and retailers in delivering global impact within physical retail. It will also enhance Valley’s ability to serve new and existing customers within the EMEA region by bolstering existing in-house manufacturing capabilities.
Valley Managing Director James Haggas said: “As we know, the growing UAE and global travel retail sector plays an important role in customers discovering new brands and products. We are delighted to announce our partnership with Craftsman who we have long admired for their excellence in delivering creative-led, premium shopper experiences.”
Craftsman Founder Peter M. Caroll commented: “Bringing Valley into our market will give us a larger reach to support existing and new customers. An exciting development for the business as it evolves into its next chapter, working together with our friends at Valley.” 
