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A radiant-looking Kylie Minogue (centre) at the Tous presentation of the advertising campaign in Paris |
FRANCE. Tous has chosen Australian pop singer Kylie Minogue as the face of its 2008 international advertising campaign.
A presentation was held recently in Paris in the Hotel de Crillon to present the campaign.
Notable attendees included Tous President Salvador Tous and celebrities such as Christian Karembeu, Zoé Felix and Emilie Dequenne. Eugenia Martínez de Irujo, ambassador of the company for more than ten years and designer of her own Collection Eugenia by Tous, also attended.
On the choice of Minogue as the face of the brand, the company commented: “Empathy and vitality have been the two most important values shared by Tous and Kylie. Kylie is warm, enchanting and full of life, the epitome of the Tous brand values.”
Images of the campaign were photographed by Leanne Buckham, personal photographer and friend of the singer. Ten different advertisements of jewellery, handbags, watches and glasses will soon be seen in the national and international media.
Tous has 300 points of sale, including travel retail, in 34 countries and a forecast of 500 more worldwide in the next five years.
For more information, visit www.tous.com.
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