Moodie Davitt WeChat: Key stories from Week 32 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official accounts as the dual platforms continue to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account (an impressive 6,480 followers) and Moodie Davitt Report China Travel Retail Express (4,110), which publishes daily.

Collectively, that represents 10,590 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service and the majority of whose websites are inaccessible without a VPN.

That means only Moodie Davitt stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Dachang Wang (China) at Dachang@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial matters please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Dachang Wang, Editor of China Travel Retail Express, delivering daily WeChat updates and content for The Moodie Davitt Report. Wang brings two years’ experience as Brand Manager at HTDF to the role.

Dachang Wang is driving The Moodie Davitt Report’s Mainland China business to the next level

You can see highlights below from our latest editions. 本周热点资讯一览如下。

A new retail destination in Fuzhou: China National Service Corporation has launched two stores at Fuzhou Changle International Airport Terminal 2 in partnership with Xiangye Group, spanning a combined 831sq m across departures and arrivals. The openings blend local cultural elements with a broad offer spanning liquor & tobacco, beauty, fragrance and eyewear. Click here for our WeChat story and here for our original English version.

Fresh from Apple: China Duty Free Group has brought the global technology brand’s latest product range to Shanghai Pudong International Airport through its StudiO cdf Apple Premium Partner store. The latest releases include the iPhone 18 Pro and Pro Max, Apple Watch Ultra 4 and Apple Watch S12, alongside Apple’s full line-up at duty-free prices. Click here for our WeChat story and here for our original English version.

New insights from RedNote: The Moodie Davitt Report, in partnership with Yilin Consulting Founder Yilin Wang, has released the tenth edition of Yilin Watch: The Xiaohongshu Report. The study explores what Chinese travellers hope for and notice when travelling abroad, offering first-hand observations on how the industry can better understand and engage with them. Click here for our WeChat story and here for our original English version.

Powering up port presence: Shenzhen Duty Free Group has been awarded the 112sq m arrivals duty-free concession at Shekou Cruise Center Port in Shenzhen, where it already operates the departures store. The retailer plans to tailor the offer to passenger behaviour, using its brand resources, membership scheme and logistics capabilities while optimising the product mix and store layout. Click here for our WeChat story and here for our original English version.

Travel retail social & digital media awards: The Moodies 2026 winners will be revealed at The Trinity Forum 2027 in Milan, giving the 14th edition an expanded industry platform. Submissions have been extended to 15 January 2027, with entries open to standout social media campaigns and digital initiatives across the travel ecosystem. Click here for our WeChat story and here for our original English version.

China Outbound Travel Sentiment: China Trading Desk’s Q3 survey highlights the growing role of AI in Chinese outbound travel planning, with 33.2% of respondents using AI to inform their trips. The findings underline the importance of accurate, accessible product information as travellers increasingly combine AI with travel apps and social media when planning and purchasing. Click here for our WeChat story and here for our original English version.

Summer shopping surge: Hainan offshore duty-free sales rose +4.1% year-on-year to CNY3.82 billion (US$569 million) in July and August, with 690,000 shoppers purchasing 3.809 million items, representing year-on-year increases of +0.3% and +3.4%, respectively. A combination of summer retail campaigns, tourism activity and government-backed incentives supported the strong performance. Click here for our WeChat story and here for our original English version.

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