Airport Consumer Experience
This week on social media: Culture, craft and community in focus across retailers and airports
From art, entertainment and cultural celebrations to people-driven initiatives, retailers and airports are using social media to spotlight the values and connections that define today’s travel experience. We share a selection of notable highlights from across the sector.
Airport Hospitality World: Star Alliance reveals luxury lounge at Guangzhou Baiyun Airport; Transavia opens facility in Paris Orly T2
We bring you the latest lounge and hospitality services openings from around the world in our popular Airport Hospitality World title.
Adani Airports advances digital retail strategy through MakeMyTrip partnership
The initiative introduces a duty-free pre-booking service for both departures and arrivals, with a range spanning more than ten categories, across over 100 brands and over 14,000 SKUs.
Adrenaline-fuelled grand finale: Malaysia Airports’ Licence to Win 2025 drives sales momentum
The initiative was described as highly successful, driving more than RM200 million (US$50.59 million) in sales and more than 500,000 entries across Malaysia Airports’ network, marking +56% year-on-year growth.
Airport Hospitality World: SkyTeam reveals flagship facility at Frankfurt; American Airlines to open largest lounge at Nashville
We bring you the latest lounge and hospitality services openings from around the world in our popular Airport Hospitality World title.
K-pop icons aespa lead Lotte Duty Free campaign to elevate retail as key tourism touchpoint
Themed ‘Trip Lotte Duty Free’, the campaign underscores the retailer’s ambition to position itself as a travel hot spot for international visitors, highlighting its retail offer as a diverse, immersive experience.
Images of the Day: Celebrating the creative force that powers Dubai Duty Free’s experiential retail
Today’s images celebrate the 32-strong, multi-national Display Department which underpins Dubai Duty Free’s experience-led retail strategy through immersive, evocative displays and activations all year round.
2.0 & Partners expands Strategic Mystery Shopping programme to Venice Marco Polo Airport
Developed to address the evolving demands across the channel, the programme focuses on qualitative observation of live interactions across retail and F&B touchpoints.
Delivering clarity, comfort and “quality of stay” – On location at the new Frankfurt Airport Terminal 3
We paid a visit to the new Frankfurt Airport Terminal 3 this week, in advance of its official inauguration today, and bring you our early impressions of an attractive and welcoming consumer and commercial environment.
Images of the Day: Thai spirits shine at Suvarnabhumi Airport with King Power and International Beverage
Today’s images, provided by International Beverage, highlight a high-profile partnership with King Power Duty Free at Suvarnabhumi Airport in Bangkok, showcasing Prakaan single malt whisky and Phraya Rum through an immersive travel retail campaign.
Villars debuts refreshed look in high-profile Geneva Airport campaign with Lagardère Travel Retail
Launched on 8 April at the central retail area, the activation delivers an immersive brand experience designed to elevate premium chocolate engagement with international travellers.
Guest column: How airports are becoming cities
Globally renowned design and retail strategist Kevin Roche explores how airports are evolving into big cities and the importance of reinventing them as mixed-use, culturally resonant destinations.
