Asia Pacific
‘Gifts of Pure Magic’ – Estée Lauder Travel Retail and China Duty Free Group laud Hainan pop-up campaign
The blockbuster campaign in Sanya and Haikou featured an indulgent collaboration with Italian luxury chocolatier Venchi and exclusive travel sets designed to elevate the holiday gifting experience.
From its refined product selection to its luxury services, the boutique immerses travellers in Dior’s universe where ‘luxury transforms every moment into an extraordinary experience’.
Adhering to a mantra of ‘international standard, domestic first-class’, Wangfujing Duty Free pledged to create a new benchmark for travel retail in Northeast China.
The launch is supported by a high-profile pop-up activation, showcasing the single malt alongside other key expressions from the channel-exclusive Cask Finishes Range.
We feature highlights from this week’s Moodie Davitt Report WeChat Official Account, with our follower base climbing steadily to 5,812.
This achievement marks Wangfujing’s second major downtown duty-free project, building on its successful bid for a similar venture in Wuhan.
Shoppers at DFS locations in Hong Kong and Macau can enter prize draws for rewards – including a 999.9 gold ingot – and explore limited-edition product releases.
The fourth release in the collection, inspired by The Macallan’s partnership with Cirque du Soleil, explores the Scotch whisky house’s oak story in a bold and imaginative way.
Data from travel analyst ForwardKeys reveals a +48% year-on-year increase in outbound travel from China to other Asian destinations between mid-January and mid-February, and the gap with 2019 levels closing.
The distribution agreement will make the German chocolate brand available in select markets across the Middle East, Indian Subcontinent and Africa.
Founded in Hawaii in 1987 and now part of Kering Eyewear, Maui Jim is known for combining advanced lens technology with vibrant, island-inspired designs.
The elegant flagship underscores L’Oréal’s commitment to “redefining in-store luxury beauty experiences” in the channel, said President Emmanuel Goulin in a post on LinkedIn.
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