Europe
Retail Media Impact puts integrated brand engagement in the spotlight at Frankfurt Airport
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Glenfiddich is taking travellers on a journey through its maturation legacy with the launch of the TREX Voyage Collection, a permanent range which comprises four innovative cask finishes.
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Today’s images showcase how Lagardère Travel Retail is spotlighting Absolut x Tabasco with a striking airport pop-up programme that combines immersive storytelling, sampling and engagement.
The high-class 70-seat venue offers table service only and combines Ferrari Trento’s Trentodoc sparkling wines with an Italian dining concept developed for international travellers.
Now available onboard Aer Lingus short-haul flights, Two Stacks’ first straight Irish whiskey in a can and new 90ml Single Pot Still expression mark a key milestone for the brand and Irish whiskey in travel retail.
Tapping into the British tennis season, the family-owned Scottish shortbread brand and Avolta are rolling out limited-edition Tennis Ball Shortbread Rounds across World Duty Free at Heathrow and Gatwick airports.
“The Airport Food & Beverage + Hospitality Conference & Awards has become one of the most important global platforms demonstrating how airports are evolving beyond transportation hubs into destinations that deliver hospitality, gastronomy, and memorable passenger experiences,” says Fraport TAV Antalya Airport General Manager Dr Frank Quante.
The agreement represents one of the most significant long-term licensing deals in the prestige beauty sector. It will take effect on 1 July 2027, when L’Oréal will assume full responsibility for the development and management of Gucci Beauty.
For the first time, the brand has adopted high-resolution CGI as the foundation of its creative execution to bring the story of its 24 botanicals to life through immersive visual storytelling.
Jägermeister is bringing its brand story to life at Frankfurt Airport Terminal 3 through a year-long dual activation that combines immersive experiences, exclusive products and digital engagement.
The addition of the Riga and Tallinn operations strengthens gategroup’s ability to support airline customers acros Northern Europe, while broadening its network in complementary catering and onboard retail services.
The British fine-food specialist is strengthening its travel retail footprint with the launch of a Scotland St Andrew’s Flag tin – a permanent addition to its Signature Tins range, available from July exclusively at World Duty Free stores across Scotland.












